Colours

GEZE COLOUR files (ZIP | 5.02 KB)

All primary colours are used as full-tone colours. Disassociation (rasterised, darkened, transparent) should be prevented.

Secondary colours are defined to support the colour palette. They are used when the primary colours are not sufficient to depict complex content.

To reinforce the brand's distinctiveness, it is important to define the use and, above all, the weighting of primary colours across all media. They are therefore listed individually below.

GEZE blue – Integrity and trust

The colour that defines the brand is GEZE blue. It is used as a contrast to white and represents brand quality and integrity. Where possible, GEZE blue replaces all black elements - including in typography.

GEZE yellow – Highlight and warmth

Like GEZE blue, a yellow tone continues to be part of the image. GEZE yellow is used selectively with its signal and long-distance effect as accentuation or invitation.

Accent blue – Accentuation and differentiation

The GEZE blue and GEZE yellow colour scheme has been extended to include Accent blue in favour of higher differentiation options. The bright blue tone is used to capture content quickly. This colour is predominantly used with discretion. More strikingly, Accent blue may appear wherever brand content is presented at a second level and the brand has already been recognised via the GEZE yellow and GEZE blue. Examples of this are: Inside pages of brochures, postcards, magazine.

Sand grey – Structure and illustration

A warm grey tone is used for additional structuring of content. In contrast to Accent blue, the sand grey is used more over larger areas, mainly in illustrations, to distinguish between areas and as a background.

White – High quality

White plays an important role in the overall brand image and is used to ensure high quality and achieve a high-contrast colour effect. White space should be used generously in design, and included across all media (photography, trade fair construction, graphics, ...).