The GEZE brand portal

"Forget looking at presentations and documents and discover GEZE in its every-day implementation" - as our new company strategy and the brand platform are rolled out in the coming months. But a new strategy inevitably changes the character of the brand.

This platform illustrates the communication approach to the GEZE brand. It uses several examples to encourage new ideas, creating an overall distinctive brand experience.

Take a look, and have fun!

Integral, progressive and agile into the future

Brand values play a particularly important part in the brand platform. They define us as a company - and the effect they have on our business. Our values are: integral, progressive and agile. They will shape our work, our offers and our company culture as we work together in the future.

Integral

We see ourselves as a partner, and think from the perspective of the customer, which is why we try to make our media as simple as possible for customers. We communicate clearly, as approachable equals. Always ask, "What is the customer´s problem, and can we solve it?"

Progressive

We always go the extra mile and work persistently – including with innovative and efficient communication solutions. We present complex subjects in a simple and memorable way to promote each project. Always ask, "Has it been made as simple as possible for the customer?"

Agile

We are agile and think in all directions. Our communication is adapted to the needs of our customers. Things that don't work, we change immediately. Always ask "Is it the right thing to do or do we have to change something about it?

More about the brand

The basic elements

Logo

The GEZE logo conveys a contemporary impression, and is easy to read, even in small and digital media.

More about the logo

Colours

The GEZE colours are GEZE blue, GEZE yellow, Accent blue, sand grey and white. The main colours are GEZE blue, and white as a complementary colour.

More about colours

Typography

GEZE´s visual appearance is characterised by the striking use of the "Neufile Grotesk Extended" brand typeface in particular.

More about typography

Imagery

GEZE's imagery consists of three pillars: Products, people and architecture. Each area affects the company's market position. A balanced relationship between these fields creates a coherent overall brand image.

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